A crescent moon above the illuminated skyline of Seoul at night

South Korea

Start with Seoul

My South Korea collection starts in Seoul: skincare shops that left me overwhelmed, food I kept thinking about and stores that felt more like exhibitions. These are personal stories from our trip, with the videos alongside them so you can see what the places actually felt like.

Start with Myeongdong, Seoul: Shopping, Food and First Impressions for Olive Young, unexpected shopping, HBAF almonds, Korean barbecue and my first bingsu. It is the busy, slightly jet-lagged introduction to the city — and what I would do differently next time.

Then explore Shopping in Seoul: Stores Worth the Experience for Haus Nowhere, Nudake Borntostandout Seongsu and Hyundai Motorstudio, plus my less enthusiastic verdict on Starfield Library.

This collection currently focuses on Seoul. Come for first-hand impressions, ideas for your own visit and the places I would happily return to — even without buying anything.

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